Omo Marketing Assignment

Executive Summary The dissolve of this note visit is to listen OMOs sources of marking equity and to suggest directions for merchandise actions to leverage its equity. Firstly, a brand inventory for OMO bequeath be created to assist all-inclusive profile of OMO and how the brand is marketed. It pass on detail the names, logos, case and the mathematical product category of OMO as well as strategic free radical identification. The inventory also looks at the current marketing course through and through analysing the pricing, diffusion and communication of OMO brand. OMO presently builds a role brand though highschool outlays and selective distributions. OMO brand is communicated through different marketing actions such as TV commercial, its website, promotion and sponsorship. This brand audit then conducts the OMO brand exploratory to provide detailed information intimately what consumers think of OMO brand. Preliminary look and qualitative researches will be utilised to draw OMO psychic Map and depict out OMO Core Associations. The key findings is that customers normally relate OMO brand with mighty performance, innovation, credibility, fun, popularity besides negative aspect of high cost versus on special usually. Next analyses of OMO brand perspective and financial backing marketing program will be reported.

By analysing what customers before long believe and what OMO is saying about the brand, this audit identify that customers currently trust OMO performance and its promises of a high prime(a) product. However, the evaluation of what customers will value in the brand shows that OMO get to improve abo! ut the value and feelings the brand provide for customers. In order to do so, the audit recommends that the brand need to point to innovation, adjust price and communicate OMO feelings. 1. Introduction This brand audit is at a lower placetaken under the assignment of new CEO of Unilever Australia. The purpose of it is to identify how OMO brand is currently marketed and to detail customers perception about...If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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