Integrated Marketing Communications Paper On Levi's Jeans

Ginger Lewis Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR OWN display This offer is an examination of the integrated marketing communications dodge of Levi Strauss &type A; Co. The IMC being study is their Make Them Your ingest publicity that began on July 25, 2000 and runs through May 2001. There are several elements of this packaging that leave alone be analyzed and studied in this narration. This report begins by analyzing the documentals of the promotion, identifying the target market, and talk abouting the elements of this plan. It will then briefly discuss the timing, costing and implementing of the promotion. Finally, it will counterweight by discussing the provisions do by Levi Strauss & Co. for receiving feedback. OBJECTIVES every(prenominal) promotional plan begins by identifying the objectives that are to be effect by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing learning is the first. In the print media, in that respect is a itemization of department stores where Levis® are sold. At the end of the broadcast commercials, the mesh address of the company is listed. In two of these forms of media, the style of jeans that the fabric is wearing is also listed. The second objective is to increase demand.

Levis® is essay to increase demand by viewing consumers that one roll in the hay be calm and comfortable in their pair of Levis® stag jeans. Next is the objective of differentiating a product. This promotion accomplishes this task by modeling Levis® exclusive styles such as 518 Superlow Boot slue Jeans and 560 Lo! ose Straight Jeans. A consumer would non be able to witness these styles in any other brand. This plan also aspires to try the products value from a well-disposed standpoint. It communicates that these jeans are the perfect stern for displaying ones unique style musical composition also creating a good... If you want to get a well(p) essay, order it on our website: BestEssayCheap.com

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