Memorandum

Date: October 10, 2009 Subject: Marketing Functions To: Sister From: Laura Schneider Background: When I last visited, you were struggling to manage your growing success with you use up business. I promised a few strategies that might be right-hand(a) to you. Here are some marketing functions that could im probe the readiness and effectiveness of your business and take the marketing further. Key Points: running of instruction Management Category Managers Collaboration First, I would preach a form of Category Management. This would entail that you have concurrent focus of price, shelf space merchandising strategy, promotional efforts, and another(prenominal) elements of the retail mix within the menage based on the staunch’s goals, the changing environment, and consumer behavior. These goals are accomplished with the befriend of alone members of a channel working unitedly. I find it would be best if you assi gned category managers to every store, each treble mangers per store if there are multiple categories for hike or just one per store if you feel that is enough. all(prenominal) category manager should work closely with the retail emptor and with all(prenominal) other. This is where Collaboration comes in.

An interdependency relationship will form from this coaction an all will benefit. Category managers will work in concert when conflict rises, as it eventually will, and both members will prove to solve problems with winning attitudes. This is the idea of treating fellow channel members as partners rather tha n enemies or competition, and this particula! r strategy appears to have a better performance over the long term than those who do not collaborate. In order to enforce a duteous channel collaboration, three types of behaviors and attitudes have to be met: mutual trust, bipartizan communication, and solidarity. Mutual trust is important because it is vital that both the retail merchant and its supplier have faith that each will be trustworthy and fair in...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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