ZARA Fast Fashion Case

Table of Contents1.0 Executive Summary32.0 berth outline42.1 Environment42.1.1 Demographic environment42.1.2 Economic Conditions and trends42.1.3 Social-Cultural environment42.1.4 expert environment52.1.5 semipolitical Legal environment52.1.6 Natural environment52.1.8 Environmental Opportunities52.1.9 Environmental Threats62.2 Industry62.2.1. Suppliers62.2.2 Consumers62.2.3 in the buff Entrants72.2.4 Competitors72.2.5 comforter Products (Threat of Substitute products)82.2.6 Industry Opportunities82.2.7 Industry Threats82.3 Organization82.3.1 Strengths82.3.2 Weakness92.4 selling Strategy92.4.1 Objectives92.4.2 digest of Sales, lucre and Market Share92.4. 3 Analysis of target market(s)102.4.4 Analysis of Marketing Mix Variables112.4.5 Summary of Marketing strategy?s strong point and Weakness:123.0 Problems found in Situation analysis123.1 Primary Problem123.2 lowly Problem134.0 Strategic Alternatives for Solving Problems134.1 verbal comment of Strategic Alternative 1134.2 v erbal description of Strategic Alternative 2154.3 Description of Strategic Alternative 3165.0 choice of Strategic Alternative and Implementation176.0 Conclusion17Bibliography/ run of References181.0 Executive SummaryInditex, headquartered in Galicia region of Spain is one of the worlds degenerateest increment clothing retailer that designs, produces and sells equip and devise accessories through 1,284 stores somewhat the world under many an(prenominal) brand names. Zara is an apparel planning stove owned at operated by the Inditex. It specializes in fast fashion and offers womens, mens and childrens fashions at low-priced prices. This report analyzes the parapraxis Zara: Fast Fashion and the problems associated. The report covers the slender study of Zara?s:?Situational Analysis, which includes factors such as the environment, industry, SWOT analysis, and merchandising strategies. ?Marketing problems approach by Zara and narrowed it to two uncomplicated issues:-1.Gro wth and product specialism in the Internati! onal markets. 2.High manufacturing and distribution costs. Our team has designed the following strategies in order to aim to subdue the problems faced:1.Product specialization can be used as strategy to adjoin market penetration2.Different pricing strategy for all(prenominal) country3.Sourcing more goods from cheaper labor marketsThe to a higher place designed strategies target to amend Zara?s current problems and disrupt the issues. 2.0 Situation AnalysisZara, an apparel chain owned at operated by the Inditex of Spain specializes in fast fashion and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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